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CivicPlus Blog

How to Build a Mobile-Ready Government Website

Posted by CivicPlus

Mar 18, 2015 9:45:00 AM

Unless you’ve been roughing it in the wilderness for the past few years, you’re well aware of how pervasive mobile has become. In fact, you’re probably scrolling through this article on a smartphone right now.

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Topics: website design, mobile government, mobile, 5 Essentials

Build Your Website With Your Citizens in Mind

Posted by CivicPlus

Mar 13, 2015 9:30:00 AM

 

Have you ever tried communicating complicated directions to a lost traveler? You understand what you’re talking about — you’re explaining the steps from your knowledge of the area — but there’s a good chance the traveler ends up even more confused. That’s because the “curse of knowledge” is hindering your ability to judge your communication skills from other perspectives. 

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Topics: local government websites, website content, Best Practices, government website design, citizen engagement, 5 Essentials

Building a Strong Civic Website Requires Aligning Your Processes with Your Vision

Posted by CivicPlus

Mar 10, 2015 9:00:00 AM

You can’t put the cart before the horse, and you can’t have a good municipal webswithout processes built around a strong vision for your staff. 

A lot of local leaders and city managers are surprised to hear this, but throughout my career, it’s proven true every time. First, you must establish your identity, purpose, and goals. Then, you must get everyone on board. Only then can you start designing your website. 

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Topics: local government websites, Best Practices, 5 Essentials, vision

SendSmarts | Make Clicks Count Webinar Announcement

Posted by Lesli Keister

Mar 6, 2015 10:00:00 AM

Creating and sending content to your citizens is great... but do you know if they're engaging?

And with which messaging?

And what links are they clicking on?

CivicSend's new feature, Link Tracking, can provide these valuable insights!


Join us Thursday, Mar. 12 at 11 a.m. CST
CivicSend Express Webinar: Make Clicks Count with Link Tracking


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Topics: SendSmarts, Email Marketing, CivicSend

The HR File Room | Applicant Screening Webinar

Posted by Lesli Keister

Mar 5, 2015 10:00:00 AM

We invite you to join us Tuesday, March 17 at 2 p.m. CST for a live interactive webinar.
 
Recruitment Marketing 102:
Screen & Assess for Maximum Success

By applying techniques used in our Recruitment Marketing 101 presentation, you're now filling the top of your recruitment funnel with plenty of applicants. 

Now it’s time to learn how to make the screening and assessment process easier. Remember, you only want to spend your valuable time on the candidates that will result in satisfied, engaged employees for the long haul.

In this live, intereactive webinar, you will learn how to:

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Topics: CivicHR, Applicant Tracking, HR Best Practices

The Simple Guide to Building a Website Your Citizens Will Love

Posted by CivicPlus

Mar 5, 2015 9:00:00 AM

When Snohomish County decided to redesign its website in 2013, change was long overdue.

“We were all shocked and amazed that we did not upgrade, redesign, or do virtually anything to the site for 10 years,” said Dave Stroble, information services project manager.

For Stroble, 10 years seemed like the equivalent of two centuries in Internet years. Not only was the site behind the times with its visual presentation, but it also failed to meet modern expectations of accessibility. Thirty percent of the county’s web traffic was coming from mobile, but its site had no mobile component to meet this demand.

The Snohomish County story is hardly a unique one. Many municipal websites fail to meet the needs of their citizens. Redesigns just aren’t a priority, and when they do happen, they don’t always address the true usability problems head-on.

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Topics: local government websites, Best Practices, citizen engagement, 5 Essentials

The First Step to a New Website Is Obtaining a Clear Vision

Posted by CivicPlus

Mar 2, 2015 3:53:09 PM

There’s no denying that the Internet has changed the way we communicate forever. Most people would rather visit your website than the local city hall. That being said, you need to see your website for what it is: the face of your local government. If you don’t, you’re going to miss the opportunity to connect with the majority of your citizens.

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Topics: local government websites, Best Practices, 5 Essentials, vision

SendSmarts | 10 Email Best-Practices

Posted by Lesli Keister

Feb 27, 2015 10:00:00 AM

Some 122,500,453,020 emails are sent every hour, so it's important to master the art of making your emails stand out in a crowded inbox.

When sending messages on behalf of your local government, you have an advantage over many businesses in that your citizens already know and trust you.

Over time, as you continue to nurture that relationship and offer worthwhile content, your open rates and citizen engagement with your emails should continue to climb.

In order to really take your communication efforts to the next level, it's worth taking a few cues from B2B pros. The following infographic from marketing experts, Madison Logic, features 10 best-practices that can get your emails noticed.

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Topics: SendSmarts, Email Marketing, CivicSend

The HR File Room | Why Personality Matters Both before and after Hiring

Posted by Lesli Keister

Feb 26, 2015 10:00:00 AM

In the hiring process, cultural fit has become a big consideration in hiring the right person.

You want to be sure you hire someone who will fit into the company, the role, and even into particular teams. You don't want to hire a lone wolf for a customer-facing job, or someone who needs plenty of direction for a virtual position.

When hiring, personality can sometimes even trump qualifications when it comes to finding someone who will grow with the position.

According to 2012 research from the Society for Human Resource Management, about 20 percent of employers use personality assessments during the hiring process. A further 71 percent indicated these tests can be useful in predicting organizational fit and job-related behavior.

But should you really put away your personality assessments once the hiring work is done? Does personality no longer matter once the offer letter is signed?

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Topics: CivicHR, Employee Onboarding

SendSmarts | Mobile Marketing Made Easy

Posted by Lesli Keister

Feb 20, 2015 10:00:00 AM

Mobile Marketing is the way of the future (and present) and it's time to hop on board and embrace it.

If you're still reluctant to take the mobile leap, we've got some sobering news for you:

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Topics: CivicSend, Mobile Marketing

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