Some 122,500,453,020 emails are sent every hour, so it's important to master the art of making your emails stand out in a crowded inbox.
When sending messages on behalf of your local government, you have an advantage over many businesses in that your citizens already know and trust you.
Over time, as you continue to nurture that relationship and offer worthwhile content, your open rates and citizen engagement with your emails should continue to climb.
In order to really take your communication efforts to the next level, it's worth taking a few cues from B2B pros. The following infographic from marketing experts, Madison Logic, features 10 best-practices that can get your emails noticed.