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CivicPlus Blog

SendSmarts | 10 Email Best-Practices

Posted by Lesli Keister

Feb 27, 2015 10:00:00 AM

Some 122,500,453,020 emails are sent every hour, so it's important to master the art of making your emails stand out in a crowded inbox.

When sending messages on behalf of your local government, you have an advantage over many businesses in that your citizens already know and trust you.

Over time, as you continue to nurture that relationship and offer worthwhile content, your open rates and citizen engagement with your emails should continue to climb.

In order to really take your communication efforts to the next level, it's worth taking a few cues from B2B pros. The following infographic from marketing experts, Madison Logic, features 10 best-practices that can get your emails noticed.

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Topics: SendSmarts, Email Marketing, CivicSend

The HR File Room | Why Personality Matters Both before and after Hiring

Posted by Lesli Keister

Feb 26, 2015 10:00:00 AM

In the hiring process, cultural fit has become a big consideration in hiring the right person.

You want to be sure you hire someone who will fit into the company, the role, and even into particular teams. You don't want to hire a lone wolf for a customer-facing job, or someone who needs plenty of direction for a virtual position.

When hiring, personality can sometimes even trump qualifications when it comes to finding someone who will grow with the position.

According to 2012 research from the Society for Human Resource Management, about 20 percent of employers use personality assessments during the hiring process. A further 71 percent indicated these tests can be useful in predicting organizational fit and job-related behavior.

But should you really put away your personality assessments once the hiring work is done? Does personality no longer matter once the offer letter is signed?

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Topics: CivicHR, Employee Onboarding

SendSmarts | Mobile Marketing Made Easy

Posted by Lesli Keister

Feb 20, 2015 10:00:00 AM

Mobile Marketing is the way of the future (and present) and it's time to hop on board and embrace it.

If you're still reluctant to take the mobile leap, we've got some sobering news for you:

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Topics: CivicSend, Mobile Marketing

The HR File Room | Yes, It Matters How You Treat Applicants

Posted by Lesli Keister

Feb 19, 2015 10:00:00 AM

If you already have a job and aren't looking for a new job, but a new job comes looking for you... it can be stressful.

If you already have a job, but are looking for a new job... it's even more stressful.

If you don’t have a job and are looking for a job... it's very stressful.

With this in mind, recruiters and hiring managers need to realize that no one walks away from the hiring process feeling neutral.

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Topics: CivicHR, Applicant Tracking, HR Best Practices

Webinar Opportunity | Get Ready for Spring Storm Season

Posted by Lesli Keister

Feb 18, 2015 10:00:00 AM

With the unpredictability of weather, storm season (and all that comes with it) could be "springing" up on us in just a few weeks. You need a way to plan and prepare your emergency response. To react quickly. To get your citizens ready and help keep them safe.

Join us Tuesday, Feb. 24 at 2 p.m. CST for a live, interactive webinar.

We will be discussing: 

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Topics: CivicReady, Emergency Preparedness

SendSmarts | Writing Attention-Grabbing Email Subject Lines (Part 2)

Posted by Lesli Keister

Feb 13, 2015 10:00:00 AM

Last month we covered the first five top tips to writing awesome email subject lines that get your emails opened. Cuz let's remember, all the great email content in the world isn't going to do your local gov a bit of good if no one opens your email.

Here are five more expert tips to apply to become a master at writing subject lines...

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Topics: SendSmarts, Email Marketing, CivicSend

The HR File Room | Recruitment Marketing Webinar

Posted by Lesli Keister

Feb 12, 2015 10:00:00 AM

Have you ever thought about the job of a marketer?

They create messaging and graphics designed to attract buyers to learn more about a product or service. Think about that for a minute... sound familiar to what you do when recruiting?

YES! You write a job description and hiring ad to attract applicants to apply.

But are you attracting enough applicants? Or the right type of candidates?

Maybe it is time to take a peek inside the marketing playbook and learn some tips and tricks you can use to make recruiting and hiring easier.

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Topics: CivicHR, Applicant Tracking, HR Best Practices

A Valentine's riddle: What did the community vision say to the website?

Posted by CivicPlus

Feb 10, 2015 10:00:00 AM

Answer: You complete me.

Aside from the fact that your community vision has apparently been watching too much TV, that statement is right on point. A community vision and a website are indeed a match made in heaven.

And while neither is as effective without the other, one should take the lead.

Why?  That's a great question (and one you'll want to keep on asking).

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Topics: government website, webinar, 5 Essentials, vision

SendSmarts | Webinar Announcement

Posted by Lesli Keister

Feb 6, 2015 10:00:00 AM

Life gets busy and our best intentions for planning and implementing engaging content for our citizens can fall to the back of our to-do list.

This is especially true when multiple people in multiple departments are executing their own communication agenda. Let’s tie those efforts together so your citizens receive a consistent message (through the channels that are most convenient to them).


Join us Wednesday, Feb. 25 at 11 a.m. CST
Organized, Enhanced, & Effective:
Your Plan for Engaging Citizen Communication


 

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Topics: SendSmarts, Email Marketing, CivicSend

The HR File Room | Are Government Employees Less Engaged?

Posted by Lesli Keister

Feb 5, 2015 10:00:00 AM

According to a recent IPMA study, the answer to that question is yes – 18% of government employees identified themselves as being less engaged than their private sector counterpart.

So what drives employees to do their best work? What fuels their satisfaction? And are there some common drivers behind the local gov employee's disatisfaction that we can identify and overcome?

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Topics: CivicHR, HR Best Practices

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