CivicPlus Blog

SendSmarts | 3 Email Marketing Mistakes Even Experts Make

Posted by Lesli Keister

Nov 21, 2014 10:00:00 AM

Even the most experienced email marketers make mistakes – sometimes time and again (and again). Let's review some common mistakes and discuss tips to prevent your beautifully-crafted emails from taking an instant trip to the dreaded Deleted/Trash/Junk folder, joining a slew of other never-read emails.

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Topics: SendSmarts, Email Marketing, CivicSend

Does the HR File Room Still Exist?

Posted by Lesli Keister

Nov 20, 2014 10:00:00 AM

Back at the turn of the century, I found myself working in a corporate HR department as an HR Generalist. I recruited, I interviewed, I explained benefits, and I counseled.

Oh, and I filed.

I filed paper applications. And new hire paperwork. FMLA papers. Countless W-4 and I-9 forms. I was buried in stacks and stacks of paper. Employees kept changing their addresses (I became convinced this was done intentionally to make more work for me), so I filed and refiled Employee Information Forms.

Back then, we did all performance evaluations on paper, so I filed 997 evaluations each year. And don’t even get me started with Benefit Enrollment Forms. The list seems endless.

All of this highly confidential information would be housed in the (pause for dramatic effect) HR File Room... where only a chosen few were allowed access. Sounds prestigious, right? Don't be fooled, those of us who've been there know the truth.

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Topics: CivicHR, HR Best Practices

Ebola Fact Sheet – What Your Community Needs to Know from the CDC

Posted by Lesli Keister

Nov 19, 2014 10:00:00 AM

Concerns about Ebola has been on the minds of many in recent months. The outbreak has been affecting multiple countries in West Africa, and the United States has reported one imported case, along with three associated cases in healthcare workers.

As this situation progresses, what's the best way to keep your community safe and informed? What do citizens need to know about Ebola?

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Topics: CivicReady, Mass Notification, Health Alerts

SendSmarts | Bounce Rates: What They Mean and Why They Matter

Posted by Lesli Keister

Nov 14, 2014 10:00:00 AM

Email Bounce Rates Demystified
When you send an email, a certain percentage of your distribution list may never receive your message as a result of technical issues on the mail server end of things. You've probably heard this referred to as a bounce.

But do you know the difference between a hard bounce and soft bounce? Or what either of those terms means?

What exactly is a bounce rate, anyway? And why does it matter? Let’s try to answer those questions today.

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Topics: SendSmarts, Email Marketing, CivicSend

Use Technology to Overcome Hiring Frustrations with Applicant Tracking

Posted by Lesli Keister

Nov 13, 2014 10:00:00 AM

Finding the Right Candidate?
It can be very frustrating to have an open position that you're trying to fill, only to find that you're having a hard time connecting with the right applicants for the job.

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Topics: CivicHR, Applicant Tracking, Employee Onboarding

Beyond Weather Warnings: The Automated Alerts Your Citizens Want Most

Posted by Lesli Keister

Nov 12, 2014 10:00:00 AM

 

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Topics: CivicReady, Emergency Preparedness, Mass Notification

West Chester Uses Website to Put the Unity in Community

Posted by CivicPlus

Nov 10, 2014 2:37:00 PM

Imagine a town of nearly 19,000 citizens – with housing projects, million dollar estates, off-campus student housing, and dorms all co-existing in one square mile. This picture sets the scene for the community dynamic of the historic borough of West Chester, Pa.  

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Topics: digital community engagement, website traffic, CivicPlus

SendSmarts | Make Your Email Communication Fun

Posted by Lesli Keister

Nov 7, 2014 9:30:00 AM

Email is a proven method for reaching citizens and cultivating long-term relationships with them. The big question is how can you capitalize on email’s best features to grow your opt-in lists… and make it valuable or entertaining at the same time? Meet Pueblo, Colorado and their city-wide chile hunt!

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Topics: SendSmarts, Email Marketing, CivicSend

Employee Retention: Be Proactive to Retain Talented Employees

Posted by Lesli Keister

Nov 6, 2014 12:30:00 PM

Do you understand the impact that turnover has on your company, in terms of lost business and productivity?

Hiring talented employees is just the first step to maintaining a quality staff, and many companies don’t understand the negative impacts that employee turnover can have on the bottom line.

Too often, businesses fall into the trap of being too focused on their hiring methods, and they don’t realize that employee retention can be more important than hiring.

It has been said that turnover costs about 1.5 times the employee's annual salary, because of the time and resources that it takes to hire and train a new employee.

Once you have hired the right candidate, keeping them satisfied with their job is one of the best ways to reduce turnover and improve your bottom line. It’s a win-win situation: the employee is satisfied so they work harder to excel in their position, and the company maintains good talent which can help to improve the bottom line.

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Topics: CivicHR, performance management

Go Beyond Weather Warnings with Emergency Alerts

Posted by Lesli Keister

Nov 5, 2014 1:30:00 PM

In addition to automated weather warnings, CivicReady offers several other vital emergency alerts, making it one of the most comprehensive solutions available. Now your citizens can stay informed of life-threatening emergency events via text or email, and have extra time to prepare.

How It Works:
CivicReady | Automated Alerts automatically sends to either all constituents, or predefined groups via phone, email, or SMS providing you with:

  • Fast reliable message delivery
  • Increased safety
  • Targeted communications 

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Topics: CivicReady, Emergency Preparedness, Mass Notification

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